Fake it ’til you make it (exposed) – behind the scenes

Unauthenticity is EVERYWHERE.

I used to hang around enterprising entrepreneurs. They were savvy. And they were surprisingly LAZY.

They skipped the hustle and grind…

Instead, they faked their way to the top.

Fake it ’til you make it was their middle name.

Because it works (on most people).

I cut my ties with these fakers more than a decade ago. Their attitude violated the Golden Rule of “do unto others as you would have them do unto you.

This Bloomberg article details how the internet makes “fakes” it simple to make millions (almost) overnight.

It is super fast, easy and cheap to fake it ’til you make in online. We can pay as little as pennies to get thousands of likes on Facebook and Instagram – even Twitter. People do this, because it works. Yet, naive advertisers seek out these “influencers”… most not knowing they are paying to associate with their fake popularity.

The fake it ’til you make it psychology works just as well in the real world…

Most retail shop owners pay their friends (or models) to form lines sprawling outside their store. People ASSume the stuff is “line worthy”… and jump in line, too.

Nightclub owners do the same. The owner pays their friends in free drinks to stand in an artificially growing line. They come in the club through the front door – grab their free drink and quickly leave out the back door – only to return to the back of the forming line. Rinse, then repeat.

When I worked at Domino’s Pizza more than 30 years ago, they would always give away free pizza to anyone who wanted it on their grand opening day. As expected, there were lines of people wrapped around the building. Then, Domino’s would contact all the media about it… and the day after, the news would show pictures of the lines of people around the block. This gave the appearance that this new pizza place was awesome.

Is faking it ’til we make it a savvy or slimy publicity scheme?