This weekend, I am taking my family to see the latest Starbucks Reserve Roastery in Manhattan (New York City).
Here is a sneak peek at it just before it officially opened:
There is a handful of these uber Starbucks around the world… people tell me we REALLY need to see the Roastery at Pike Place – this unofficial Starbucks Reserve Roastery website gives a visual tour.
Here are some fun facts about the Starbucks Reserve Roastery:
It is HUGE
The Roastery (which is located near Chelsea Market) employs over 300 people. The Roastery takes up 3 floors. It has 2 coffee bars. It takes up over 23,000 square feet (compared to Seattle’s original 15,000-square-foot location).
Two giant roasters stir coffee beans slowly in front of an enormous copper cask. Copper and glass tubes snake across the ceiling transferring coffee beans to glass silos at each coffee bar. It is like the ultimate Ruth Goldberg machine for cafe lovers.
And a joint venture with restaurateur Rocco Princi puts an Italian bakery within this space:
It caters to the 1%
This place is not cheap. Prices are typically double of those at standard Starbucks’ cafes. And a flight of 3-siphon-brewed coffees costs an eye-popping $35.00. Ironically, mere peasants can walk across the street and visit a regular Starbucks for far less money. (It is located on the opposite corner of 9th Avenue and 15th Street.)
These are far away
As I write this, there are only 4 Starbucks Reserve Roasteries around the globe. To see the list of locations, click here (and zoom to the bottom of the page).
They have waiter service
The Roastery’s 2 coffee bars have printed menus instead of hanging menu boards. We can either order at the counter or sit at a table for service.
There is an adult’s section
At the Arriviamo (Italian translation: “arrival”), cocktails and non-alcoholic mixed drinks feature coffee and tea. Specialty cocktails feature Nocino Notte (made with cold brew coffee), barrel-aged gin and black-truffle salt. Or, we can order the Triomphe, which is made with Darjeeling tea, gin, dry Riesling, aquavit, passionfruit sparkling water and orange saffron bitters.
UPDATE: I just return home from New York City… the Roastery is at least 10 times more mind-blowing than expected. This place is just AMAZING!