Professional vlogger Casey Neistat gets a regular mention on this blog.
He deserves it. He lives an AMAZING life. And I like sharing that with you.
I dig his entrepreneurial spirit… his upbeat, positive life attitude – even the way he bounces back from failure.
As a result, he became an “overnight” success on YouTube (after failing for decades).
With that success comes the haters. And lately, they have been hating on him a lot.
Their main gripe is with Casey’s never-ending parade of sponsors:
I think it is AWESOME that Casey gets paid by corporate sponsors. Big businesses have the cash and they are willing to trade it for attention to their brand. And Casey gets to keep the cash in exchange for entertaining millions of his fans.
On paper, this sounds like a most excellent arrangement. A win/win/win situation.
Casey has painted himself into a corner since the beginning.
Because he was a whistleblower of sorts. In fact, his videos were strangely delightful public service announcements calling out big companies for corporate shenanigans.
And it was this 2003 short documentary called Ipod Dirty Secret that zoomed Casey into the spotlight:
Like Casey, I too immensely enjoy (most) Apple products. But I do not like their planned obsolescence designs. And I get why Casey made that video. I am glad he did… because it forced Apple Computer to do the right thing and make better quality products. Apple even issued a sort of battery recall program, too.
That was the old Casey Neistat we all loved and cherished.
Casey appeared to be anti-establishment… anti-corporation… anti-big business. Heck, he would scrape off-brand logos off his sunglasses to prove he did not like corporations.
But now, recent evidence clearly shows this was all an act. Casey’s counter-culture position was merely a temporary distraction for him shilling for big brands. That includes Mercedes-Benz, Nike, JCrew, Dockers, CNN, Jet Blue, Uber, Ray Ban, Adobe – and Samsung.
And that is the problem. Casey positioned himself as anti-sponsor from the beginning. Then we find out he has been covertly shilling for sponsors since the beginning.
His haters hate because Casey can no longer be trusted with his recommendations.
For example, Casey has been caught fudging Apple pics to make them look worse in side-to-side comparisons of Samsung’s pictures.
He even tweeted and faked a missing letter “g” on an Apple keyboard as a subtle hint that Apple makes inferior products. (Click here to see him get busted in the comments.)
I found it interesting that Casey exudes his love for Apple products until Samsung signed on as his main sponsor.
And that is the problem.
He is not being honest.
Plus, being bought and paid for by a sponsor usually forces the creator to do and say things that are unauthentic – just for the cash.
It has nothing to do with “making it.”
It everything to do with trust.
Jerry Seinfeld’s Comedians in Cars Getting Coffee do sponsorship the right way… he BLATANTLY tells us Acura is sponsoring each episode. Casey might wanna be inspired by that model.