Planned obsolescence – goodbye ownership, hello rentals

According to the dictionary, planned obsolescence is:

… a policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of the supply of spare parts, and the use of nondurable materials.

Is simple speak, planned obsolescence makes things faster and easier to break so we buy it more often. It started in earnest in the 1950s. And it is getting worse by the day.

As a result, we are moving to a rental model of borrowing “things” and away from ownership of these same “things”.

This awesome documentary proves planned obsolescence is real: