Ever wonder why retailers always have sales? (Now you know)

All my life, I have known a dirty little secret about retail sales. The secret is this: (most) sales are phony…

Retailers raise the regular-selling price, then put the same items “on sale.”

It blows my mind that so many smart people fall for this stupid marketing scheme.

And now, this NBC News article confirms the worst-kept-retail-marketing secret:

Researchers tracked the prices of six to 10 big ticket items at seven national chains – Best Buy, Costco, Home Depot, Kohl’s, Macy’s, Sears and Target for 44 weeks starting in June 2014. Most of the price checks were done online, but spot checks of in-store prices were also conducted to make sure they matched those offered online. (Read the full report Sale Fail, including survey results for each store.)

Some of the stores did run valid sales – limited-time price reductions on the selected merchandise. But Brasler said Sears, Kohl’s and Macy’s offered what he called “fake” sale prices.

Here are their key findings:

Sears displays the most “on-sale” schemes. Out of every 9 items tracked, 8 has been almost always on sale.

Kohl’s had 8 of the 9 items checked on sale more than 50% of the time.

Macy’s had one item almost always on sale and four that were on sale 70% (or more) of the time.

Do these findings surprise anyone?

How to fight back when someone steals our Amazon packages (genius)!

Here in the good ol’ USA, Amazon allows its packages to be delivered to our unsecure front porches. Yes. We live in a relatively safe world here in the States.


There seems to be a growing number of package thefts. Because the risk of getting caught is low – the police claim anything stolen worth less than $2,000 is not worth their time.

Even worse, when we make an Amazon claim of theft, UPS usually “blacklists” our address and refuse to delivery future package deliveries to our address. (This is why Amazon has those package drop off locations… those storage “Amazon Lockers” inside Whole Foods and convenience stores.)

It seems the only way to protect our property these days is to take justice in our own hands.

And one crafty engineer invested over $500.00 to cleverly exact revenge on his porch thieves…

Check out this AMAZING video – it is one of the best videos I have seen all year:

A lot of people are shocked that these thieves are not homeless or living in some run-down slums. Of course, the fake news propagates this lie. In reality, thieves come from all economic conditions.

A lot of people wish this device would be available for sale on Amazon. I’d bet it would sell like hotcakes at $100.00, too. If I had this theft issue, I would get it. In my book, there is nothing worse than a thief. In fact, I think this video is WAY too politically correct…

For example:

It blurs each thief’s picture. Why? These pieces of filth were caught red-handed doing something illegal. If anything, their faces should have been blown up larger in Photoshop and featured.

Also, the “punishment” is sort of lame. There are much better ways to send a message than a glitter bomb and fart smell. The same engineering could have delivered a super loud noise. Also, why not disperse pepper spray? And instead of glitter, shoot laser printer toner – it would take forever to remove (and remind the thief never to steal again).

Update 12/22/2018 @ 09:58 PM: It looks like this video was partially staged.

Sunk costs – why I LOVE donating my bad choices to charity

The dictionary says a sunk cost (a.k.a. the sunk cost fallacy) is an amount paid that has already been incurred and cannot be recovered.

In simple speak: a sunk cost is when we make a buying mistake and obsess over it. Once an expense is made, there is no way to undo it.

Sunk costs are backward looking decisions (and costs) that we can never get back.

Famous examples of sunk costs include:

  • Wearing that expensive winter jacket in our closet that collects dust. For one reason or another, we never wear it. But we cannot donate it away, because we paid good money for it.
  • Maybe we suffer through watching a bad movie just because we paid for it.
  • We put our business into bankruptcy hoping things will turn around and get better.
  • Gambling the rest of our money because we have already lost so much of it.
  • Or even worse, maybe we have that loser friend who sucks the energy out of the room. And we cannot cut off the relationship, because we have known them since childhood and do not want to throw away years of memories.

Sunk costs are backward looking decisions (and costs) that we can never get back.

While most people freeze about honoring sunk costs, I embrace it as the cost of doing business in life. Instead of hoarding purchases (or experiences) from the past, I instead rid them from my life – fast. It helps me to progress into the future and improve my life.

I make sunk costs irrelevant in my decision-making process. I have no problem donating a $249.99 bread-making machine to charity if it collects dust on my shelf.

And I no longer hang out with people who bore me. Instead, I only do things that are a hell yeah!

Yes, letting go of life’s sunk costs can be intense and bold. But I embrace the cleansing – even at the risk of upsetting people.