Fake it ’til you make it (exposed) – behind the scenes

Unauthenticity is EVERYWHERE.

I used to hang around enterprising entrepreneurs. They were savvy. And they were surprisingly LAZY.

They skipped the hustle and grind…

Instead, they faked their way to the top.

Fake it ’til you make it was their middle name.

Because it works (on most people).

I cut my ties with these fakers more than a decade ago. Their attitude violated the Golden Rule of “do unto others as you would have them do unto you.

This Bloomberg article details how the internet makes “fakes” it simple to make millions (almost) overnight.

It is super fast, easy and cheap to fake it ’til you make in online. We can pay as little as pennies to get thousands of likes on Facebook and Instagram – even Twitter. People do this, because it works. Yet, naive advertisers seek out these “influencers”… most not knowing they are paying to associate with their fake popularity.

The fake it ’til you make it psychology works just as well in the real world…

Most retail shop owners pay their friends (or models) to form lines sprawling outside their store. People ASSume the stuff is “line worthy”… and jump in line, too.

Nightclub owners do the same. The owner pays their friends in free drinks to stand in an artificially growing line. They come in the club through the front door – grab their free drink and quickly leave out the back door – only to return to the back of the forming line. Rinse, then repeat.

When I worked at Domino’s Pizza more than 30 years ago, they would always give away free pizza to anyone who wanted it on their grand opening day. As expected, there were lines of people wrapped around the building. Then, Domino’s would contact all the media about it… and the day after, the news would show pictures of the lines of people around the block. This gave the appearance that this new pizza place was awesome.

Is faking it ’til we make it a savvy or slimy publicity scheme?

How to make money with webinars

Frank Kern is one of the best marketers I have ever stumbled upon.

And he is a magician, too. He is like the Derren Brown of direct marketing.

Because in the first half of this video, he gives us a webinar. But in the second half, he reveals how he used the same marketing tactics on us within the webinar.

Every business owner should watch this webinar video:

Can we really make passive income while we sleep in our underwear?

Passive income is a magical, unicorn 2-word desire. And a lot of people pursue it these days:

Passive income is the ability to generate never-ending cash flow with minimal or no effort.

It is like planting a money tree in our backyard and having cash rain down on us every windy day.

In the past, examples of passive income would include real estate investing or investing in stocks and bonds. We would invest once, set it and forget it… then receive a steady dividend… automagically.

But ever since the Internet spawned Instagram, we see a new level of passive income claims. Take a look at this… this dude is sleeping in a blanket of $100 bills:

passive income stacks of cash

Wow! Count me in – time to shop!

Heck, even the IRS adds credibility to the passive-income craze by categorizing passive income into 3 broad types:

  • active income
  • passive income
  • portfolio income

So passive income must be a reality, right?

Of course, it is. I know it is true, because Pat Flynn says so.

Flynn owns the website SmartPassiveIncome.com. He created this website at the height of the deep recession of 2008. And his website name includes the 2-word phrase passive income in it! To make sure we are clear on the mission, his logo replaces the letter “S” with a “$” sign (see the video below).

And it WAS impressive. I say “WAS”, because in the past, he would document his passive income results monthly – right here.

But:

Strangely, Pat has not updated his stats in almost a full year. I am guessing Flynn’s passive income is not so passive anymore.

Flynn took time away from his passive-income lifestyle and recently responded to a Gary Vaynerchuk video. And Flynn revealed his golden balls of chutzpah to claim there is no such thing as a hands-free internet business.

Wow. Just wow… It is kind of like saying, “Just because our website is called ‘The-Best-Weed-in-California.com’ doesn’t mean we sell weed.”

Here is that Pat Flynn response video:

If you are short on time, here is the CliffsNotes’ version:

Gary Vaynerchuck: Listen here f*&@ [email protected]…if you f*[email protected] think m%^&*&-f&^k~n* sh#t passive g&dd$%n income is real, you ^%$xing get your sh*t f*&xed – you d*ck!

Pat Flynn: I mostly agree with Gary Vee.

I am so confused… I thought Pat Flynn’s SmartPassiveIncome.com site was all about retiring on an island and makin’ bank while sleeping in a hammock? Ya’ know… tips on how to make passive income – in a smart way?

Count me out. I prefer to work my way towards the good life – just like Gary reveals in his latest book here.

Office perks that pay off

Many people might be surprised by this study… It claims natural light is the #1 desired office perk.

In a research poll of 1,614 North American employees, we found that access to natural light and views of the outdoors are the number one attribute of the workplace environment, outranking stalwarts like onsite cafeterias, fitness centers, and premium perks including on-site childcare…

Most interesting to me is many countries outside the USA mandate natural light in offices spaces…

For example, in this European directive:

8. Natural and artificial room lighting
8.1. Workplaces must as far as possible receive sufficient natural light and be equipped with artificial lighting adequate for the protection of workers’ safety and health.

10. Windows and skylights
10.1. It must be possible for workers to open, close, adjust or secure windows, skylights and ventilators in a safe manner. When open, they must not be positioned so as to constitute a hazard to workers.

Not surprisingly, the same survey finds work-life balance and overall well-being were the second-most important factor when choosing work.