Should I update my blog to the new WordPress update Gutenberg version 5.0?

This blog is made using WordPress.

And yes, it is (mostly) fantastic.

But:

Earlier this year, WordPress promised a new version 5.0 – codenamed WordPress Gutenberg.

And today is the day that Gutenberg becomes available.

So, do I recommend updating to Gutenberg 5.0?

Heck no.

Sorry. I mean HELL no.

Continue reading “Should I update my blog to the new WordPress update Gutenberg version 5.0?”

$51,975 spent on these podcast sponsorships – here are the surprising results

Podcasting is the new gold rush.

Thought leaders, gurus and experts are SCREAMING that we need to rush to the Internet and start a podcast – ASAP.

And while it is true that some of the top podcasters are makin’ bank, most struggle to find worthwhile sponsors.

On the flip side, lots of businesses are wondering if podcast sponsoring is worth it.

One company spent $51,975 on testing the ROI of advertising on different podcasts. This article reveals how they tried different formats, different hosts – even different ad copy.

And the long story short is this: podcast advertising was insanely expensive and ineffective.

Here are the lessons learned after spending $51,975 on podcast advertising:

The cost per acquisition of a new trial signup was over $1,400.00. That is outrageously high. In fact, it is the worst acquisition cost I have ever heard of. It should be a tiny fraction of this cost.

Authentic-sounding ads perform better than scripted-sounding ads – yes, this is obvious. People prefer authenticity over fake…

Podcasters HATE being told what to say… and it shows. It is better to give the podcast host a free review copy of our product (or service) and let them promote it in their own words. The host-read “on air”-style spots can be VERY persuasive.

Podcast sponsorships are hard to track. Because instead of clicking on a referral link on a webpage, they are forced to type in a web address or dial a phone number after listening to it read “over the air”. The vast majority of podcast listeners will not pause a podcast, write down a website address and type it into a browser – even with a shortened URL.

Big-time podcasters is usually sold out. This puts enormous pressure on prices – artificially higher prices that is.

Surprisingly, there is no platform for connecting podcasts with sponsors. This is a HUGE opportunity with a big, gaping hole. Because today, advetisers have to figure out how to track down podcast hosts… this is a HUGE, MASSIVE time suck.

While I am NOT a fan of traditional podcast sponsoring, I would use parts of it with a twist to help build my business:

For me, the more valuable opportunity is the link juice from a podcaster’s website. Podcast advertisers generally choose to have a dedicated landing page and a promotional offer for each podcast they sponsor. This helps to track conversions and the success of their ads. Having a clickable link from the podcaster’s website to our website can help naturally boost our SEO scores.

Another overlooked opportunity is to list all our podcast ads on a single page on our website. I would install a website audio player so each of my sponsored ads would play right on my website. This builds trust with the appeal-to-authority tactic. (Yes, devilishly clever… right?)

Finally, I would compile the top 10 most asked questions about our product or service. We would forward this list to a willing podcast host and offer to pay them to interview us – either over the phone or Skype. Again, we would duplicate this interview onto our website. Heck, I would even post it on social media like YouTube, Facebook, Instagram – even Twitter.

Punchline: traditional podcast sponsorships are outrageously expensive yet ineffective. But with a few “twists”, podcast advertising can be used as a cost-effective way to grow our business.

What is commission breath (and why I LOVE it)

What is sales commission breath?

It is a term coined by car seller Ron Reahard. The phrase describes the obvious eagerness some car sellers use while presenting customers with costly add-on items that will earn the managers big commissions.

In simple speak, “Commission Breath” is when a salesperson makes little to no small talk and goes right for the close.

Instead of nurturing the consumer and building a relationship, the seller hints that s/he is desperate to make a quick sale.

Here are some examples of commission breath:

Seconds after agreeing to lease a car and finding the monthly price, the F&I manager aggressively pushes unnecessary extras like extended warranties and insurance.

Real estate sellers skip the small talk and rush to get us to list our house with them.

Door-to-door salespeople try to sell us something seconds after we open the door.

In each of these examples, the seller with “commission breath” is too desperate to build rapport with their prospects. Instead of using emotional appeals, they go straight for the close.

Most consumers can smell commission breath a mile away. And they do not like it. Because most of us look to create emotional bonds and build trust.

But:

Me… I drop the emotion of buying. This helps me logically stay focused on my mission – to buy a product at a fair price that offers the most value.

I like salespeople with full-time commission breath. Because I know there is an opportunity to negotiate a better deal. In fact, I only want to find sellers with commission breath. I have no desire or need for small talk.

When I shop for a new car, I actively track down car sellers with commission breath. This helps me save up to 26% off the price of a new car. I created a system for this – click here to read all about it.

Fake it ’til you make it (exposed) – behind the scenes

Unauthenticity is EVERYWHERE.

I used to hang around enterprising entrepreneurs. They were savvy. And they were surprisingly LAZY.

They skipped the hustle and grind…

Instead, they faked their way to the top.

Fake it ’til you make it was their middle name.

Because it works (on most people).

I cut my ties with these fakers more than a decade ago. Their attitude violated the Golden Rule of “do unto others as you would have them do unto you.

This Bloomberg article details how the internet makes “fakes” it simple to make millions (almost) overnight.

It is super fast, easy and cheap to fake it ’til you make in online. We can pay as little as pennies to get thousands of likes on Facebook and Instagram – even Twitter. People do this, because it works. Yet, naive advertisers seek out these “influencers”… most not knowing they are paying to associate with their fake popularity.

The fake it ’til you make it psychology works just as well in the real world…

Most retail shop owners pay their friends (or models) to form lines sprawling outside their store. People ASSume the stuff is “line worthy”… and jump in line, too.

Nightclub owners do the same. The owner pays their friends in free drinks to stand in an artificially growing line. They come in the club through the front door – grab their free drink and quickly leave out the back door – only to return to the back of the forming line. Rinse, then repeat.

When I worked at Domino’s Pizza more than 30 years ago, they would always give away free pizza to anyone who wanted it on their grand opening day. As expected, there were lines of people wrapped around the building. Then, Domino’s would contact all the media about it… and the day after, the news would show pictures of the lines of people around the block. This gave the appearance that this new pizza place was awesome.

Is faking it ’til we make it a savvy or slimy publicity scheme?

How to make money with webinars

Frank Kern is one of the best marketers I have ever stumbled upon.

And he is a magician, too. He is like the Derren Brown of direct marketing.

Because in the first half of this video, he gives us a webinar. But in the second half, he reveals how he used the same marketing tactics on us within the webinar.

Every business owner should watch this webinar video: