Planned obsolescence – goodbye ownership, hello rentals

According to the dictionary, planned obsolescence is:

… a policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of the supply of spare parts, and the use of nondurable materials.

Is simple speak, planned obsolescence makes things faster and easier to break so we buy it more often. It started in earnest in the 1950s. And it is getting worse by the day.

As a result, we are moving to a rental model of borrowing “things” and away from ownership of these same “things”.

This awesome documentary proves planned obsolescence is real:

Check out this surprising iPad Pro durability test – wow!

I am typing this at the Apple Store. Because I am checking out the new iPad Pro that was made available yesterday.

And as most of the reviews confirm, this is an amazing tablet. And that is great for me, because I continue to put my entire online business into the iOS ecosystem.

But:

Apple’s obsession with thinness is bad news for us in the case of a drop – check out this video:

Of course, Apple sells a smart keyboard to both protect their iPad (and offer us an external keyboard). But I tested it out, and I do not like it. Apple continues to put out crappy keyboards. Even worse, Apple’s smart keyboard is so EXPENSIVE – costing us $179.00 to $199.00.

Instead, I recommend buying one of these protective iPad cases: order this for the 12.9″ size OR order this for the 11″ size. (Note: these iPad cases are expensive, but they are the best I have ever tested.)

And I LOVE this cheap, Logitech Bluetooth external keyboard – I have been using it for years to connect to any of my tablets – even my iPhone and MacBook Pro.

Behind the scenes of the making of Apple’s new Series 4 animated watch faces

Apple could have created these animated watch faces using off-the-shelf CGI software…

But they commissioned a team to use real photography, instead. Each face is high-resolution video shot in a studio using real fire, water and vapor elements.

Apple’s attention to these small details is what hooks me into their ecosystem.

Here is their behind-the-scenes video on how they animate their watch faces: