What is commission breath (and why I LOVE it)

What is sales commission breath?

It is a term coined by car seller Ron Reahard. The phrase describes the obvious eagerness some car sellers use while presenting customers with costly add-on items that will earn the managers big commissions.

In simple speak, “Commission Breath” is when a salesperson makes little to no small talk and goes right for the close.

Instead of nurturing the consumer and building a relationship, the seller hints that s/he is desperate to make a quick sale.

Here are some examples of commission breath:

Seconds after agreeing to lease a car and finding the monthly price, the F&I manager aggressively pushes unnecessary extras like extended warranties and insurance.

Real estate sellers skip the small talk and rush to get us to list our house with them.

Door-to-door salespeople try to sell us something seconds after we open the door.

In each of these examples, the seller with “commission breath” is too desperate to build rapport with their prospects. Instead of using emotional appeals, they go straight for the close.

Most consumers can smell commission breath a mile away. And they do not like it. Because most of us look to create emotional bonds and build trust.

But:

Me… I drop the emotion of buying. This helps me logically stay focused on my mission – to buy a product at a fair price that offers the most value.

I like salespeople with full-time commission breath. Because I know there is an opportunity to negotiate a better deal. In fact, I only want to find sellers with commission breath. I have no desire or need for small talk.

When I shop for a new car, I actively track down car sellers with commission breath. This helps me save up to 26% off the price of a new car. I created a system for this – click here to read all about it.

Is the USA Chicken Tax backfiring on us?

The Chicken Tax is a 25% tariff placed on light trucks manufactured outside the USA.

(This expensive tariff was put into place in 1964 to retaliate against Germany imposing a 50% tariff on exported frozen chicken.)

And now, the Chicken Tax is apparently back in the news (I do not watch the news, but I have been told about it)…

Because U.S. government officials are threatening to impose this stiff tariff on ALL new cars imported into America. (I would be stunned if this panned out… just as I would be stunned if a wall was built across our American border.)

This video does a good job getting into the weeds of the Chicken Tax:

Of course, this Chicken Tax has backfired over the decades. Since there is little foreign competition, US trucks are of lower quality. We know this is (probably) true.. because in the rest of the world, US trucks are not the most popular – not even close.

This Google Makani wind kite is crazy amazing

Google invented this Makani wind kite. And I want one. Because it is super cool.

These unique energy kites create up to 600 kW of power. That would power 600 average homes at once.

While the kite is in the air, it is generating power directly from the kite to a grid below. Electricity is transferred via an anchoring tether. The 26-meter carbon fiber wing (along with the tether) work in tandem with the help of on-board computers equipped with custom flight-controller software.

You gotta see this:

FYI: The word Makani means “wind” in Hawaiian.

How to spot a liar

Spotting a liar is not about a game of “gotcha”…

Instead, it is a scientific method to seek truth.

None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day.

But now, there is something we can do about it…

In this Ted Talk, author Pamela Meyer reveals how to spot a liar via their body language:

Fake it ’til you make it (exposed) – behind the scenes

Unauthenticity is EVERYWHERE.

I used to hang around enterprising entrepreneurs. They were savvy. And they were surprisingly LAZY.

They skipped the hustle and grind…

Instead, they faked their way to the top.

Fake it ’til you make it was their middle name.

Because it works (on most people).

I cut my ties with these fakers more than a decade ago. Their attitude violated the Golden Rule of “do unto others as you would have them do unto you.

This Bloomberg article details how the internet makes “fakes” it simple to make millions (almost) overnight.

It is super fast, easy and cheap to fake it ’til you make in online. We can pay as little as pennies to get thousands of likes on Facebook and Instagram – even Twitter. People do this, because it works. Yet, naive advertisers seek out these “influencers”… most not knowing they are paying to associate with their fake popularity.

The fake it ’til you make it psychology works just as well in the real world…

Most retail shop owners pay their friends (or models) to form lines sprawling outside their store. People ASSume the stuff is “line worthy”… and jump in line, too.

Nightclub owners do the same. The owner pays their friends in free drinks to stand in an artificially growing line. They come in the club through the front door – grab their free drink and quickly leave out the back door – only to return to the back of the forming line. Rinse, then repeat.

When I worked at Domino’s Pizza more than 30 years ago, they would always give away free pizza to anyone who wanted it on their grand opening day. As expected, there were lines of people wrapped around the building. Then, Domino’s would contact all the media about it… and the day after, the news would show pictures of the lines of people around the block. This gave the appearance that this new pizza place was awesome.

Is faking it ’til we make it a savvy or slimy publicity scheme?