Best time to bring our Apple repairs to the Genius Bar

As much as I rail against Apple for creating products with planned obsolescence in mind…

I am impressed that Apple replaces their faulty devices via their Exchange and Repair Extension Programs.

Anyone with Apple products should scan this updated webpage of recalls.

I have had batteries swapped out, 4 logic boards repaired – and soon will have my laptop monitor replaced because of “Staingate”… all FREE of charge.

The downside is it can take Apple up to 10 days to fix our devices if they are part of the Exchange and Repair Extension Programs. (One of my Apple moles tells me holding off until January or February might be worth the wait. These two months are slower for Apple repairs… and wait times shrink almost in half during these two months.)

If we have AppleCare+, there might be a way to have our device fixed faster AND get a loaner unit.

Apple’s Express Replacement Service sends us a replacement device before we send our unit in for repair:

iPad
iPhone
Apple Watch

(Apple does not have an Express Replacement Service for laptops or desktop computers.)

If we spend a lot of money on Apple devices for small- to medium-sized businesses, joining Apple’s Joint Venture program might fit the bill. I was told they offer loaner devices when our units are in for repair.

Here is the problem with selling out

Professional vlogger Casey Neistat gets a regular mention on this blog.

He deserves it. He lives an AMAZING life. And I like sharing that with you.

I dig his entrepreneurial spirit… his upbeat, positive life attitude – even the way he bounces back from failure.

As a result, he became an “overnight” success on YouTube (after failing for decades).

However:

With that success comes the haters. And lately, they have been hating on him a lot.

Continue reading “Here is the problem with selling out”

Should I update my blog to the new WordPress update Gutenberg version 5.0?

This blog is made using WordPress.

And yes, it is (mostly) fantastic.

But:

Earlier this year, WordPress promised a new version 5.0 – codenamed WordPress Gutenberg.

And today is the day that Gutenberg becomes available.

So, do I recommend updating to Gutenberg 5.0?

Heck no.

Sorry. I mean HELL no.

Continue reading “Should I update my blog to the new WordPress update Gutenberg version 5.0?”

Behind the scenes of the salmonella outbreak – you will not beLIEve this

Whenever I hear that foods are recalled because of salmonella, I know not to worry about it…

Because I know a coverup is in place.

For example:

My local favorite restaurant (and grocery store) have signs claiming there is a Salmonella outbreak affecting avocados. And as a precautionary move, they were ordered to trash all avocado inventory.

But:

My science friends tell me Salmonella cannot affect avocados.

Oops.

Salmonella is a bacterium commonly found in human and animal intestines. Allegedly, it can also be found in raw meats, poultry, eggs and in unpasteurized milk. But it is never found in produce.

So I contacted my mole at Whole Foods… a produce buyer. And she confirmed what I suspected…

The real reason for the disappearance of avocados from the food chain was actually a grower’s strike in Mexico.

This NBC News’ story confirms it.

The strike, which started at the end of October, was the result of a dispute between avocado growers and packing and distribution companies in the Mexican state of Michoacán, the country’s largest producer of avocados. During the 16-day strike, weekly shipments plummeted, falling from 40 million pounds of avocados the week of Oct. 28 to 4.8 million two weeks later, according to data from the Hass Avocado Board, an industry promotional group.

The strike lasted 16 days and was settled on November 14th. Now, these freshly picked avocados can be delivered to “ripening centers” and reach their destinations by this week.

According to produce distributor Jason Lambros, vice president of food for Coastal Sunbelt Produce:

The avocados that have been coming over have literally been hard as rocks. For us to warm them up and ripen them takes time.

Of course.

Just as I suspected.

Clearly, this avocado Salmonella outbreak is nothing more than an illusion to hide the real reason for the lack of avocados – a grower’s strike.

$51,975 spent on these podcast sponsorships – here are the surprising results

Podcasting is the new gold rush.

Thought leaders, gurus and experts are SCREAMING that we need to rush to the Internet and start a podcast – ASAP.

And while it is true that some of the top podcasters are makin’ bank, most struggle to find worthwhile sponsors.

On the flip side, lots of businesses are wondering if podcast sponsoring is worth it.

One company spent $51,975 on testing the ROI of advertising on different podcasts. This article reveals how they tried different formats, different hosts – even different ad copy.

And the long story short is this: podcast advertising was insanely expensive and ineffective.

Here are the lessons learned after spending $51,975 on podcast advertising:

The cost per acquisition of a new trial signup was over $1,400.00. That is outrageously high. In fact, it is the worst acquisition cost I have ever heard of. It should be a tiny fraction of this cost.

Authentic-sounding ads perform better than scripted-sounding ads – yes, this is obvious. People prefer authenticity over fake…

Podcasters HATE being told what to say… and it shows. It is better to give the podcast host a free review copy of our product (or service) and let them promote it in their own words. The host-read “on air”-style spots can be VERY persuasive.

Podcast sponsorships are hard to track. Because instead of clicking on a referral link on a webpage, they are forced to type in a web address or dial a phone number after listening to it read “over the air”. The vast majority of podcast listeners will not pause a podcast, write down a website address and type it into a browser – even with a shortened URL.

Big-time podcasters is usually sold out. This puts enormous pressure on prices – artificially higher prices that is.

Surprisingly, there is no platform for connecting podcasts with sponsors. This is a HUGE opportunity with a big, gaping hole. Because today, advetisers have to figure out how to track down podcast hosts… this is a HUGE, MASSIVE time suck.

While I am NOT a fan of traditional podcast sponsoring, I would use parts of it with a twist to help build my business:

For me, the more valuable opportunity is the link juice from a podcaster’s website. Podcast advertisers generally choose to have a dedicated landing page and a promotional offer for each podcast they sponsor. This helps to track conversions and the success of their ads. Having a clickable link from the podcaster’s website to our website can help naturally boost our SEO scores.

Another overlooked opportunity is to list all our podcast ads on a single page on our website. I would install a website audio player so each of my sponsored ads would play right on my website. This builds trust with the appeal-to-authority tactic. (Yes, devilishly clever… right?)

Finally, I would compile the top 10 most asked questions about our product or service. We would forward this list to a willing podcast host and offer to pay them to interview us – either over the phone or Skype. Again, we would duplicate this interview onto our website. Heck, I would even post it on social media like YouTube, Facebook, Instagram – even Twitter.

Punchline: traditional podcast sponsorships are outrageously expensive yet ineffective. But with a few “twists”, podcast advertising can be used as a cost-effective way to grow our business.